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J.Laverack Bicycles

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An exciting project to create a ‘brand’ from the very beginning, from a vision right through to fruition.

It began with the logo, drawing multiple sketches before being drawn and finished using Adobe Illustrator. Next came the website. This needed to have a classy feel to live up to the classy persona of the brand. The site is fully responsive, and has an online shop using both PayPal and WorldPay options.

To help promote the launch of the brand I filmed and edited a short video. The editing process was done in the simplest way using iMovie. This video has proved very useful for promotion as its more engaging than basic imagery.